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I FEEL
GOOD
17 & 18 September 2024 : Espace Champerret, PARIS
"Because the planet's worth it"
ARE YOU READY TO CHANGE THE BEAUTY & WELLNESS WORLD?
TAKING PLACE
SEPTEMBER 17 & 18 2024
6 rue Jean Oestreicher
75017, PARIS, France.
#IFEELGOOD
I FEEL GOOD, the trade show dedicated to the sustainable, well-being, Green - Clean beauty IN & OUT movement!
It's the trade show that highlights green and innovative products as well as natural and renewable resources to create ecological health and wellness products, from ingredients to finished products. The main green beauty event for all market players, bringing together: producers, ingredients and raw material suppliers, manufacturers, processors, distributors, certification agencies, specialists, and more!
Over 2 days, hundreds of professionals looking for solutions, answers, products, and services will be able to meet and do business to meet consumers demand:
Move towards more natural and responsible ranges in the development and manufacture of cosmetics, health and wellness products.
To play, press and hold the enter key. To stop, release the enter key.
MAILING LIST
STAY UPDATED
OUR 2023 SPEAKERS
The cosmetic industry is going green. Come and meet experts in the sector who will discuss green material, sustainable packaging and marketing development.
SPEAKERS
ELODIE CARPENTIER
Co-Founder of La Maison LE ROUGE FRANCAIS.
Engineer in biotechnology and passionate about entrepreneurship, Elodie Carpentier is at the origin of a real plant revolution.
Her career of more than 15 years in the pharmaceutical industry and the arrival of her daughter June direct her towards products without compromise for her health and that of her child. Passionate about the botanical world and the history of art, she became interested in plant pigmentation from dyeing plants with color properties and health benefits.
It was in 2019 that Elodie created Le Rouge Français with her husband and partner Salem Ghezaili: the first Make-up and Skincare House specializing in vegetable pigmentation, a patented worldwide innovation. Elodie then embarked on the formulation of her own cosmetic products thanks to an internal Research & Development structure with BIO Cosmos Organic, Vegan certifications by PETA and without controversial ingredients such as Mica or Titanium Dioxide.
A true player in French Tech and French GreenTech, its ambition is to revolutionize the color industry as a whole by offering this vegetable alternative to other sectors such as the automotive, aeronautics, fashion or eyewear again. Recently named Scout, Climate Activist of the Coq Vert community of BPI France, Elodie was also a finalist of the last BFM academy, Visage Green Vogue and Winner of the National FWE40 competition for women entrepreneurs in strong growth. Le Rouge Français is today the first Makeup House to follow the regenerative economy model thanks to its positive actions for the Planet, across its entire value chain, from the field to the finished product.
Engineer in biotechnology and passionate about entrepreneurship, Elodie Carpentier is at the origin of a real plant revolution.
Her career of more than 15 years in the pharmaceutical industry and the arrival of her daughter June direct her towards products without compromise for her health and that of her child. Passionate about the botanical world and the history of art, she became interested in plant pigmentation from dyeing plants with color properties and health benefits.
It was in 2019 that Elodie created Le Rouge Français with her husband and partner Salem Ghezaili: the first Make-up and Skincare House specializing in vegetable pigmentation, a patented worldwide innovation. Elodie then embarked on the formulation of her own cosmetic products thanks to an internal Research & Development structure with BIO Cosmos Organic, Vegan certifications by PETA and without controversial ingredients such as Mica or Titanium Dioxide.
A true player in French Tech and French GreenTech, its ambition is to revolutionize the color industry as a whole by offering this vegetable alternative to other sectors such as the automotive, aeronautics, fashion or eyewear again. Recently named Scout, Climate Activist of the Coq Vert community of BPI France, Elodie was also a finalist of the last BFM academy, Visage Green Vogue and Winner of the National FWE40 competition for women entrepreneurs in strong growth. Le Rouge Français is today the first Makeup House to follow the regenerative economy model thanks to its positive actions for the Planet, across its entire value chain, from the field to the finished product.
JUSTINE HUTTEAU
Co-Founder of RESPIRE.
When they meet in 2018, Justine Hutteau and Thomas Meheut
take a close interest in the formulations of hygiene products, and decide together to embark on the Respire adventure by creating a clean and
transparent with healthy and effective products. During their studies they both understood the impact and power of social networks. He was then
obvious for them to involve a community that has the same expectations.
Together they created their first Certified Organic Natural Roll-On Deodorant after 9 months of development.
Three years after the launch of their first product, the range has
considerably expanded and now covers bathroom essentials, from shampoo to make-up remover and sun protection. Among them, deodorant, solid shampoo and toothpaste are already bestsellers!
According to the will of the two founders, all treatments are healthy, vegan, eco-responsible and made in France.
Simple & effective
With its catalog of around twenty products, Respire brings together all the essential treatments to meet universal needs. Tested and trusted by
the very teams of Respire and its community, the formulas of care and
developed are simple and straight to the point. And to ensure that we meet the exact needs and desires of consumers, Respire created in 2021 a new ambassador program called La Ruche, whose highly committed members help design products. Since then, no product has seen the light of day without the validation of the Hive.
The founders of Respire are convinced that taking care of yourself and taking care of the environment are inseparable, and that eco-design is no longer a little extra but an obligation. The brand has made every effort to develop
natural, vegan, effective, sensory products entirely designed and made in France. The formulas contain “clean” active ingredients and are
made with at least 94% ingredients of natural origin. Eco-responsible packaging is designed from recycled and recyclable materials. And to support consumers in their ecological transition, the brand offers zero waste solid versions, as well as liquid formats.
associated with 100% recyclable eco-refills.
Since its creation, Respire has imagined its products for and with its
consumers through numerous surveys and questionnaires. All products are thus tested before their launch and adjusted or reformulated according to their expectations. The Respire community also has behind-the-scenes access to the
brand, whether in the factory, at the logistician or in the offices.
For more than a year, La Ruche Respire has made it possible to go further in exchanges.
Healthy and basic hygiene products should not be unaffordable. By giving a fair price to its treatments, Respire wishes to remove the brake on the purchase of natural, effective and sensory products. Accessibility also passing through a
diversified distribution network, the brand is present on four distribution channels and in more than 3,000 points of sale in France and Europe, with
the same offer offered everywhere.
All the products are thus available on the Eshop of the brand, but also in supermarkets (Monoprix), in perfumeries (Sephora, Nocibé, Marionnaud), in
pharmacies and parapharmacies as well as in certain concept stores such as Galeries Lafayette, Printemps and La Samaritaine.
To go further in its eco-responsible approach, Respire has also established itself at Mademoiselle Vrac with its zero waste bulk range.
When they meet in 2018, Justine Hutteau and Thomas Meheut
take a close interest in the formulations of hygiene products, and decide together to embark on the Respire adventure by creating a clean and
transparent with healthy and effective products. During their studies they both understood the impact and power of social networks. He was then
obvious for them to involve a community that has the same expectations.
Together they created their first Certified Organic Natural Roll-On Deodorant after 9 months of development.
Three years after the launch of their first product, the range has
considerably expanded and now covers bathroom essentials, from shampoo to make-up remover and sun protection. Among them, deodorant, solid shampoo and toothpaste are already bestsellers!
According to the will of the two founders, all treatments are healthy, vegan, eco-responsible and made in France.
Simple & effective
With its catalog of around twenty products, Respire brings together all the essential treatments to meet universal needs. Tested and trusted by
the very teams of Respire and its community, the formulas of care and
developed are simple and straight to the point. And to ensure that we meet the exact needs and desires of consumers, Respire created in 2021 a new ambassador program called La Ruche, whose highly committed members help design products. Since then, no product has seen the light of day without the validation of the Hive.
The founders of Respire are convinced that taking care of yourself and taking care of the environment are inseparable, and that eco-design is no longer a little extra but an obligation. The brand has made every effort to develop
natural, vegan, effective, sensory products entirely designed and made in France. The formulas contain “clean” active ingredients and are
made with at least 94% ingredients of natural origin. Eco-responsible packaging is designed from recycled and recyclable materials. And to support consumers in their ecological transition, the brand offers zero waste solid versions, as well as liquid formats.
associated with 100% recyclable eco-refills.
Since its creation, Respire has imagined its products for and with its
consumers through numerous surveys and questionnaires. All products are thus tested before their launch and adjusted or reformulated according to their expectations. The Respire community also has behind-the-scenes access to the
brand, whether in the factory, at the logistician or in the offices.
For more than a year, La Ruche Respire has made it possible to go further in exchanges.
Healthy and basic hygiene products should not be unaffordable. By giving a fair price to its treatments, Respire wishes to remove the brake on the purchase of natural, effective and sensory products. Accessibility also passing through a
diversified distribution network, the brand is present on four distribution channels and in more than 3,000 points of sale in France and Europe, with
the same offer offered everywhere.
All the products are thus available on the Eshop of the brand, but also in supermarkets (Monoprix), in perfumeries (Sephora, Nocibé, Marionnaud), in
pharmacies and parapharmacies as well as in certain concept stores such as Galeries Lafayette, Printemps and La Samaritaine.
To go further in its eco-responsible approach, Respire has also established itself at Mademoiselle Vrac with its zero waste bulk range.
ISABELLE RABIER
Founding CEO of Jolimoi
Originally from Bordeaux, Isabelle Rabier received a multicultural education and developed an open-mindedness and the art of shaking up the codes of those who have traveled a lot.
Leaving for Australia as a teenager, she studied in Melbourne between 2nd and Terminale where she passed an International Baccalaureate.
She then self-financed a road trip of several months, at 18, between Asia, Europe and the United States.
On her return in 2002, she turned to studies in economics in England in London, and obtained a BA in Economics from University College London. Then she returned to France and completed this training with a master's degree in economics. Finally, she passed the competitive exam to join HEC and completed another 3 years of study there in economics and entrepreneurship, including a gap year in business, between BNP PARIBAS and SFR.
It was during her last year at HEC in 2009 that she created her first company, Dermance, co-founded with Grégory Crossley, her own brand of anti-aging beauty products for women over 40. Skincare products scientifically developed by Dermance, and sold directly by independent beauty consultants, in a
benevolent and without false promises.
For 5 years Isabelle refines this model. Her partner leaves Dermance for another project and she continues alone at the helm. She succeeds in raising funds but finally closes her company with a new project in mind.
Very persuasive and persevering, she managed to convince her shareholders to go with her on this new startup, Jolimoi, by starting from scratch and taking advantage of her past experience.
In 2017, she raised a first fundraising of 1 million euros to launch Jolimoi, the first responsible social selling multi-brand platform, in the beauty and well-being sector. At the crossroads of BeautyTech and RetailTech: Jolimoi leads a community of independent Beauty Stylists who advise their clients on how to sell them beauty products from 60 brands with a positive impact, selected by Jolimoi.
Isabelle was quickly joined by three other co-founders, Jennifer Fiorentino, Mathilde
Rigabert Lemée and Aurélia Clot.
What drives it is the societal impact of a society, its ability to transform the world, and
the fulfillment of men and women through a profession that balances them, this whole human dimension. She loves disrupting models, innovating, moving the lines surrounded by talent, and the freedom to do things, as an entrepreneur.
As inclusiveness is one of its values, it is also committed to the Parental Act to allow the extension of parental leave for the 2nd parent, regardless of gender and status.
In 2019, she managed a seed round of €2.5 million, notably with Pauline Duval.
During the Covid period, with her teams, she worked tirelessly to enable her Beauty Stylists to switch from a face-to-face sales model to a 100% online model.
Jolimoi's growth continued to accelerate that year.
And in April 2022 Jolimoi raises 7M€ in Series A, with Seventure Partners and Business
Angels: Pauline Duval (General Manager of Groupe Duval), Thierry Petit (Impact Investor,
Made-for-all.com, former co-CEO of ShowroomPrivé) and Nathalie Balla (Co-buyer of La Redoute).
Today, Jolimoi brings together a community of 5,000 Beauty Stylists and has great ambitions: to help more and more women and men find a way of life and work that allows them to live from their passion, to multiply this community by 5 and become an emblem of new forms of retail and a new, more fulfilling way of life.
Originally from Bordeaux, Isabelle Rabier received a multicultural education and developed an open-mindedness and the art of shaking up the codes of those who have traveled a lot.
Leaving for Australia as a teenager, she studied in Melbourne between 2nd and Terminale where she passed an International Baccalaureate.
She then self-financed a road trip of several months, at 18, between Asia, Europe and the United States.
On her return in 2002, she turned to studies in economics in England in London, and obtained a BA in Economics from University College London. Then she returned to France and completed this training with a master's degree in economics. Finally, she passed the competitive exam to join HEC and completed another 3 years of study there in economics and entrepreneurship, including a gap year in business, between BNP PARIBAS and SFR.
It was during her last year at HEC in 2009 that she created her first company, Dermance, co-founded with Grégory Crossley, her own brand of anti-aging beauty products for women over 40. Skincare products scientifically developed by Dermance, and sold directly by independent beauty consultants, in a
benevolent and without false promises.
For 5 years Isabelle refines this model. Her partner leaves Dermance for another project and she continues alone at the helm. She succeeds in raising funds but finally closes her company with a new project in mind.
Very persuasive and persevering, she managed to convince her shareholders to go with her on this new startup, Jolimoi, by starting from scratch and taking advantage of her past experience.
In 2017, she raised a first fundraising of 1 million euros to launch Jolimoi, the first responsible social selling multi-brand platform, in the beauty and well-being sector. At the crossroads of BeautyTech and RetailTech: Jolimoi leads a community of independent Beauty Stylists who advise their clients on how to sell them beauty products from 60 brands with a positive impact, selected by Jolimoi.
Isabelle was quickly joined by three other co-founders, Jennifer Fiorentino, Mathilde
Rigabert Lemée and Aurélia Clot.
What drives it is the societal impact of a society, its ability to transform the world, and
the fulfillment of men and women through a profession that balances them, this whole human dimension. She loves disrupting models, innovating, moving the lines surrounded by talent, and the freedom to do things, as an entrepreneur.
As inclusiveness is one of its values, it is also committed to the Parental Act to allow the extension of parental leave for the 2nd parent, regardless of gender and status.
In 2019, she managed a seed round of €2.5 million, notably with Pauline Duval.
During the Covid period, with her teams, she worked tirelessly to enable her Beauty Stylists to switch from a face-to-face sales model to a 100% online model.
Jolimoi's growth continued to accelerate that year.
And in April 2022 Jolimoi raises 7M€ in Series A, with Seventure Partners and Business
Angels: Pauline Duval (General Manager of Groupe Duval), Thierry Petit (Impact Investor,
Made-for-all.com, former co-CEO of ShowroomPrivé) and Nathalie Balla (Co-buyer of La Redoute).
Today, Jolimoi brings together a community of 5,000 Beauty Stylists and has great ambitions: to help more and more women and men find a way of life and work that allows them to live from their passion, to multiply this community by 5 and become an emblem of new forms of retail and a new, more fulfilling way of life.
LOUIS MARTY
CEO & Founder Merci Handy
Louis Marty is a French entrepreneur who is best known for being the founder of Merci Handy, a brand of health and beauty products popular in France and abroad, which he founded in 2014, at the age of 23 years,
It has the ambition to offer hygiene and beauty products that are both fun and effective, and with original fragrances. The brand has seen rapid success, especially with millennials and gen-Z.
Louis Marty has been hailed for his creativity and innovative approach to selling health and beauty products. He was notably selected by Forbes in its list of the 30 most talented entrepreneurs under 30 in Europe.
Louis Marty is considered one of France's most inspiring young entrepreneurs today, having managed to build an empire from scratch in just a few years. His creativity and commitment to sustainability have also made him a role model for other entrepreneurs seeking to build responsible businesses.
Louis Marty is a French entrepreneur who is best known for being the founder of Merci Handy, a brand of health and beauty products popular in France and abroad, which he founded in 2014, at the age of 23 years,
It has the ambition to offer hygiene and beauty products that are both fun and effective, and with original fragrances. The brand has seen rapid success, especially with millennials and gen-Z.
Louis Marty has been hailed for his creativity and innovative approach to selling health and beauty products. He was notably selected by Forbes in its list of the 30 most talented entrepreneurs under 30 in Europe.
Louis Marty is considered one of France's most inspiring young entrepreneurs today, having managed to build an empire from scratch in just a few years. His creativity and commitment to sustainability have also made him a role model for other entrepreneurs seeking to build responsible businesses.
PASCALE BROUSSE
For 30 years, Pascale has been alerting her clients to the key trends that will impact their business of tomorrow and supporting them in strategic development.
Passionate expert in 'Green, clean, sustainable lifestyle', she founded Trend Sourcing in 2000 after 10 years at L'Oréal, and works with startups, SMEs, large groups, in innovation through the prism of consumer expectations & in the creation of eco-designed brands (beauty, food, spa, hotels, retailers, etc.). Pascale also loves being a spokesperson for virtuous corporate initiatives (Elected Top Voice Linkedin), hosts live Instagram sessions with Indie Brands and is a speaker, trainer and journalist.
Passionate expert in 'Green, clean, sustainable lifestyle', she founded Trend Sourcing in 2000 after 10 years at L'Oréal, and works with startups, SMEs, large groups, in innovation through the prism of consumer expectations & in the creation of eco-designed brands (beauty, food, spa, hotels, retailers, etc.). Pascale also loves being a spokesperson for virtuous corporate initiatives (Elected Top Voice Linkedin), hosts live Instagram sessions with Indie Brands and is a speaker, trainer and journalist.
CHRISTOPHE BOMBANA
Creator of 100BON
"After 25 years in the biggest perfumery groups, L'Oréal and Hermès, I wanted to create a different, more natural, more conscious perfumery.
I wanted unique perfumery, an encounter between natural ingredients and the art of the perfumer.
A simple, direct perfumery, to do yourself good and feel good. Blah-free, accessible and of high quality.
In short, a new perfumery for everyone, every day, everywhere. This is THE OTHERS' PERFUMERS project. »
"After 25 years in the biggest perfumery groups, L'Oréal and Hermès, I wanted to create a different, more natural, more conscious perfumery.
I wanted unique perfumery, an encounter between natural ingredients and the art of the perfumer.
A simple, direct perfumery, to do yourself good and feel good. Blah-free, accessible and of high quality.
In short, a new perfumery for everyone, every day, everywhere. This is THE OTHERS' PERFUMERS project. »
KELLY MASSOL
CEO & Founder Les Secrets de Loly.
Recently highlighted in an article by the JDD, the career and history of Kelly Massol embody French success in several ways. Of Caribbean origin, a pupil of the nation, she created her business in her kitchen at the age of 25. Today Les Secrets de Loly has a turnover of 20 million euros, the company has grown by 500% in 3 years and has just raised 70 million euros. The magazine Challenges ranked Les Secrets de Loly among "The most beautiful SMEs in France".
Very charismatic, her leadership allowed her to win the prize for woman entrepreneur of the year at the Be a Boss Mag CEO Awards and the 2022 entrepreneur prize awarded by Outre-Mer Network.
Kelly Massol is used to expressing herself on her journey and her vision of entrepreneurship as in the InPower podcast or on the set of BFM Business. It also delivers
strong messages of empowerment for women and the fight against hair discrimination.
Recently highlighted in an article by the JDD, the career and history of Kelly Massol embody French success in several ways. Of Caribbean origin, a pupil of the nation, she created her business in her kitchen at the age of 25. Today Les Secrets de Loly has a turnover of 20 million euros, the company has grown by 500% in 3 years and has just raised 70 million euros. The magazine Challenges ranked Les Secrets de Loly among "The most beautiful SMEs in France".
Very charismatic, her leadership allowed her to win the prize for woman entrepreneur of the year at the Be a Boss Mag CEO Awards and the 2022 entrepreneur prize awarded by Outre-Mer Network.
Kelly Massol is used to expressing herself on her journey and her vision of entrepreneurship as in the InPower podcast or on the set of BFM Business. It also delivers
strong messages of empowerment for women and the fight against hair discrimination.
FLEUR PHELIPEAU
Founder D-LAB
It was at the age of nonsense and holidays, long before the benches of HEC, that the entrepreneurial journey of Fleur Phelipeau, 39, began. Within the walls of the Vichy Célestins medi-spa, run by her parents, Fleur acquired convictions that would never leave her: the body is seen as a whole, beauty merges with health, and industry with its environment.
In 2009, she created D-LAB, her brand of natural nutri-cosmetics, without any investors.
In 2019, she gives him a little sister, Birdie, addressed to young girls.
In 2022, it opens in the Allier, with its fifty employees, the factory of its dreams, 100% green, dedicated to clean, precise and powerful products. The place of all innovations and all its obsessions: independence, transparency, the future. With constantly perfected know-how, and doors open to all, “so that the children of tomorrow can also dream of an innovative and beneficial industry, respectful of bodies and territories.
It was at the age of nonsense and holidays, long before the benches of HEC, that the entrepreneurial journey of Fleur Phelipeau, 39, began. Within the walls of the Vichy Célestins medi-spa, run by her parents, Fleur acquired convictions that would never leave her: the body is seen as a whole, beauty merges with health, and industry with its environment.
In 2009, she created D-LAB, her brand of natural nutri-cosmetics, without any investors.
In 2019, she gives him a little sister, Birdie, addressed to young girls.
In 2022, it opens in the Allier, with its fifty employees, the factory of its dreams, 100% green, dedicated to clean, precise and powerful products. The place of all innovations and all its obsessions: independence, transparency, the future. With constantly perfected know-how, and doors open to all, “so that the children of tomorrow can also dream of an innovative and beneficial industry, respectful of bodies and territories.
CHANTAL SOUTARSON
Founder Beauty Toaster
“I have been a beauty journalist in print media for over 25 years.
Since 2018, I launched Beauty Toaster, the 1st beauty podcast in French. I interview players in the cosmetics sector, I give the floor to people who have things to say, who create products, formulas, packaging and stand out for their expertise and original approach.
In 2022, I also launched the subscription-based podcast I launch my beauty startup, in order to help new entrepreneurs in the cosmetics sector to create their brand step by step."
“I have been a beauty journalist in print media for over 25 years.
Since 2018, I launched Beauty Toaster, the 1st beauty podcast in French. I interview players in the cosmetics sector, I give the floor to people who have things to say, who create products, formulas, packaging and stand out for their expertise and original approach.
In 2022, I also launched the subscription-based podcast I launch my beauty startup, in order to help new entrepreneurs in the cosmetics sector to create their brand step by step."
DIEYNABA NDOYE
Founder and CEO WAAM.
The beautiful story of WAAM was certainly born in the heart of a little girl born in Senegal who traveled 3 continents before her tenth year. Dieynaba Ndoye is the eldest of 9 children of diplomats and spent the first years of her life in a large, loving and adaptable, mobile and open family that followed the paternal changes from Casamance to Iraq, then from London to Kuwait. . In this large, lively and dynamic family where adaptability is one of the first qualities, she cultivates with curiosity the taste for travel, discovery and universality in a multilingual environment which will remain her reference all her life.
And from this multicultural childhood, she kept the sense of interbreeding, openness to others, tolerance and inclusiveness.
A brilliant and diligent student, she quickly joined a prestigious school and then received a merit scholarship to come
in France to pursue higher education. Quickly spotted by a large international group, she put her skills and agility at the service of each of her professional experiences, in France and abroad.
abroad while dreaming of entrepreneurship and autonomy…
It was pregnant with her first child that she realized that the world of cosmetics had become
complex, controversial, and often disrespectful of the living. She then turns on the advice of her mother and grandmother to the raw products of her childhood to protect her skin and hair, shea butter, olive or coconut oil, raw clay or floral waters.
The WAAM (We Are All Metis) concept has just been born: because we are all mixed race, let's share what brings us together rather than what divides us, simple recipes from our grandmothers from all over the world, rituals of beauty that are passed down from generation to generation, and unprocessed natural ingredients, the essentials and sobriety of what nature offers us.
In this spirit of humanity reconciled around simplicity, common sense and transmission, Dieynaba travels the world in search of the purest ingredients, meets attentive and passionate producers, practices fair trade and helps entire communities by sourcing the best in the best conditions. The first product of the brand is a great success, shea butter with Yuzu will be quickly followed by a range of extra pure vegetable oils
with multiple benefits and then a complete collection of ingredients to use alone or to combine.
Driven by this responsible and fair approach, which preserves
the environment and all living beings, it brings in its wake
according to its meetings, a motivated and passionate team which believes like it in a more sincere and more transparent cosmetics. His
The first interns are now team leaders, and like her, cultivate responsibility and autonomy, collaboration and mutual aid to develop the company. Together, the team innovates every day, exclusive ingredients of exceptional quality, DIY ranges, or Magic Powders, it takes up challenges and challenges conventional cosmetics. The WAAM family has just been born.
The digital native company is exploding on social networks by uniting around it a community of users converted to the benefits of nature, and who share their recipes and deep convictions with humor and creativity in the joy and good humor. So every day, the WAAM family grows, bringing with it a whole generation to whom it allows to express its beauty by focusing on the essentials and giving it the power to
replacing every everyday product with a healthier, more sober, more ethical and more ecological alternative to improve its impact on the world.
The beautiful story of WAAM was certainly born in the heart of a little girl born in Senegal who traveled 3 continents before her tenth year. Dieynaba Ndoye is the eldest of 9 children of diplomats and spent the first years of her life in a large, loving and adaptable, mobile and open family that followed the paternal changes from Casamance to Iraq, then from London to Kuwait. . In this large, lively and dynamic family where adaptability is one of the first qualities, she cultivates with curiosity the taste for travel, discovery and universality in a multilingual environment which will remain her reference all her life.
And from this multicultural childhood, she kept the sense of interbreeding, openness to others, tolerance and inclusiveness.
A brilliant and diligent student, she quickly joined a prestigious school and then received a merit scholarship to come
in France to pursue higher education. Quickly spotted by a large international group, she put her skills and agility at the service of each of her professional experiences, in France and abroad.
abroad while dreaming of entrepreneurship and autonomy…
It was pregnant with her first child that she realized that the world of cosmetics had become
complex, controversial, and often disrespectful of the living. She then turns on the advice of her mother and grandmother to the raw products of her childhood to protect her skin and hair, shea butter, olive or coconut oil, raw clay or floral waters.
The WAAM (We Are All Metis) concept has just been born: because we are all mixed race, let's share what brings us together rather than what divides us, simple recipes from our grandmothers from all over the world, rituals of beauty that are passed down from generation to generation, and unprocessed natural ingredients, the essentials and sobriety of what nature offers us.
In this spirit of humanity reconciled around simplicity, common sense and transmission, Dieynaba travels the world in search of the purest ingredients, meets attentive and passionate producers, practices fair trade and helps entire communities by sourcing the best in the best conditions. The first product of the brand is a great success, shea butter with Yuzu will be quickly followed by a range of extra pure vegetable oils
with multiple benefits and then a complete collection of ingredients to use alone or to combine.
Driven by this responsible and fair approach, which preserves
the environment and all living beings, it brings in its wake
according to its meetings, a motivated and passionate team which believes like it in a more sincere and more transparent cosmetics. His
The first interns are now team leaders, and like her, cultivate responsibility and autonomy, collaboration and mutual aid to develop the company. Together, the team innovates every day, exclusive ingredients of exceptional quality, DIY ranges, or Magic Powders, it takes up challenges and challenges conventional cosmetics. The WAAM family has just been born.
The digital native company is exploding on social networks by uniting around it a community of users converted to the benefits of nature, and who share their recipes and deep convictions with humor and creativity in the joy and good humor. So every day, the WAAM family grows, bringing with it a whole generation to whom it allows to express its beauty by focusing on the essentials and giving it the power to
replacing every everyday product with a healthier, more sober, more ethical and more ecological alternative to improve its impact on the world.
DR LUISA OLIVA
Luisa Oliva is a highly accomplished and innovative makeup and skincare formulator, boasting more than 25 years of experience in the beauty industry. With a passion for both science and nature, Luisa has become a driving force in the field, holding a PharmD and a Master's degree in cosmetic science, and working for top Italian cosmetics manufacturers and leading French beauty brands. With an art-like approach, she sees formulation as a creative process, playing with colors and textures to craft something that is both unique and beautiful.
She was one of the first to launch an independent formulation consulting business, making her a true pioneer in her field. Her team provides cutting-edge formulation consulting services and training to international beauty companies, indie brands, ingredient suppliers, and packaging manufacturers, exceeding industry standards with their expertise in high-end and innovative formulas that incorporate the latest regulations and labels, such as vegan, halal, gluten-free, and cruelty-free.
Luisa's passion for holistic beauty and botanics is evident in her formulations, which are infused with high-performance natural ingredients. With two years spent in the botany laboratory of the University of Rome and a thesis in botany, she brings a deep knowledge of the natural world to her craft. Her achievements include formulating a clean, long-wearing makeup line and an anti-aging skincare line made with potent natural ingredients, adhering to strict standards such as Ecocert or ISO16128.
Her cross-cultural expertise is another key strength that sets her apart in the industry. Having worked around the world, she has a deep understanding of cultural differences that allows her to approach formulations with a global mindset and cultural awareness, making her contributions to the industry even more impactful.
With her skills and dedication to the beauty industry, Luisa has earned international recognition, having been featured in major publications and invited to speak at international conferences. She also shares her expertise in cosmetic formulation with the next generation of beauty professionals at renowned universities and post-graduate schools, shaping the future of the industry.
She is an ambitious and passionate cosmetic formulator, known for her expertise, creativity, and excellence, who aims to build long-term, trusting relationships with her clients. Her commitment to innovation, sustainability, and natural beauty makes her an inspiring figure in the beauty industry, and a true trailblazer in her field.
She was one of the first to launch an independent formulation consulting business, making her a true pioneer in her field. Her team provides cutting-edge formulation consulting services and training to international beauty companies, indie brands, ingredient suppliers, and packaging manufacturers, exceeding industry standards with their expertise in high-end and innovative formulas that incorporate the latest regulations and labels, such as vegan, halal, gluten-free, and cruelty-free.
Luisa's passion for holistic beauty and botanics is evident in her formulations, which are infused with high-performance natural ingredients. With two years spent in the botany laboratory of the University of Rome and a thesis in botany, she brings a deep knowledge of the natural world to her craft. Her achievements include formulating a clean, long-wearing makeup line and an anti-aging skincare line made with potent natural ingredients, adhering to strict standards such as Ecocert or ISO16128.
Her cross-cultural expertise is another key strength that sets her apart in the industry. Having worked around the world, she has a deep understanding of cultural differences that allows her to approach formulations with a global mindset and cultural awareness, making her contributions to the industry even more impactful.
With her skills and dedication to the beauty industry, Luisa has earned international recognition, having been featured in major publications and invited to speak at international conferences. She also shares her expertise in cosmetic formulation with the next generation of beauty professionals at renowned universities and post-graduate schools, shaping the future of the industry.
She is an ambitious and passionate cosmetic formulator, known for her expertise, creativity, and excellence, who aims to build long-term, trusting relationships with her clients. Her commitment to innovation, sustainability, and natural beauty makes her an inspiring figure in the beauty industry, and a true trailblazer in her field.
SANDRINE LECOINTE
Entrepreneur & expert consultant in Cosmetic Ecodesign
Sandrine has worked with the ecosystem of natural cosmetics as a whole since 2013. The players, market trends, sustainable sectors, packaging, supply, formulation, distribution, etc. have no more secrets for her. And it is based on her experience for 10 years as a brand and as an associate in a cosmetic laboratory that she now trains, accompanies and advises many project leaders to eco-design and act concretely for the preservation of our well-being. common: Earth. She intervenes in many places (conferences, schools, companies and various media) to promote the eco-design of responsible and committed cosmetics.
Sandrine has worked with the ecosystem of natural cosmetics as a whole since 2013. The players, market trends, sustainable sectors, packaging, supply, formulation, distribution, etc. have no more secrets for her. And it is based on her experience for 10 years as a brand and as an associate in a cosmetic laboratory that she now trains, accompanies and advises many project leaders to eco-design and act concretely for the preservation of our well-being. common: Earth. She intervenes in many places (conferences, schools, companies and various media) to promote the eco-design of responsible and committed cosmetics.
EMMANUELLE DUMAS
Over 20 years of expertise in the world of Beauty and Well-being, Specialist in natural cosmetics, Emmanuelle is a passionate Marketer, an Innovation Developer at the service of brand creation.
EXPERTISE: Expert in Strategic Marketing and Product Development, Emmanuelle has over 20 years of experience. 16 years in the Skincare Marketing teams of Yves Rocher, 5 years in the pharmacies circuit. Then 2 years in the world of Sourcing, innovation and emerging brands with his agency m.a Wellness & Beauty.
LOTS OF PASSION: creating ideas is the challenge that motivates her every day. The desire to undertake in a rapidly changing cosmetic market.
AND A STRONG NETWORK: any inspiring project must be built with the best expertise. Emmanuelle is supported by a network of experts to respond perfectly to the various challenges.
https://www.linkedin.com/in/emmanuelle-dumas/
EXPERTISE: Expert in Strategic Marketing and Product Development, Emmanuelle has over 20 years of experience. 16 years in the Skincare Marketing teams of Yves Rocher, 5 years in the pharmacies circuit. Then 2 years in the world of Sourcing, innovation and emerging brands with his agency m.a Wellness & Beauty.
LOTS OF PASSION: creating ideas is the challenge that motivates her every day. The desire to undertake in a rapidly changing cosmetic market.
AND A STRONG NETWORK: any inspiring project must be built with the best expertise. Emmanuelle is supported by a network of experts to respond perfectly to the various challenges.
https://www.linkedin.com/in/emmanuelle-dumas/
GEORGES BOUILLE
How a unique technology around active water has been repeatedly distinguished on the international level thanks to its effectiveness and its properties and how it surprises the dermo-cosmetic and health circles?
After more than 25 years in packaging innovation dedicated to cosmetics and health products, Georges abandons the "container" to focus fully on the "content", through the creation in 2016 of the start-up ADWATIS SA . There is enormous progress to be made on today's products, active ingredients and formulations: they are still far too chemical, aggressive, disruptive and sometimes destructive... And this is where Advanced Water technology comes in. S-100® as a key ingredient for a new generation of dermo-cosmetic and health products. Both reducing, rich in negative ions and essential natural minerals, its real benefits for the skin and health make it a real nugget for brands. It is an innovative product, high tolerance for ever more effective and sensory formulas.
Scientifically and clinically tested by renowned laboratories, Advanced
Water S-100® was developed in Japan. It surprises specialists with its effectiveness and unique mode of action. It is a paradigm shift where active water creates the necessary conditions for a healthy and dynamic environment, allowing our cells to better perform their job. As its inventor, Mr. Masahiro Okajima, points out, “Water and minerals are one of the key elements in the software of life”. His vision and understanding of
electrical charges and their interactions with living organisms are fascinating.
Visionary and rigorous, ADWATIS is the result of a team, passionate about innovation in care and health services. She surrounded herself with specialists including Pharma & Beauty Group (France) seduced by the multiple advantages and the extraordinary properties of active water, a reality that sticks to the DNA of P&B Group: to act and not to follow.
Several brands already trust Advanced Water S-100® through brand new finished products marketed internationally. The young story of ADWATIS is already underway.
After more than 25 years in packaging innovation dedicated to cosmetics and health products, Georges abandons the "container" to focus fully on the "content", through the creation in 2016 of the start-up ADWATIS SA . There is enormous progress to be made on today's products, active ingredients and formulations: they are still far too chemical, aggressive, disruptive and sometimes destructive... And this is where Advanced Water technology comes in. S-100® as a key ingredient for a new generation of dermo-cosmetic and health products. Both reducing, rich in negative ions and essential natural minerals, its real benefits for the skin and health make it a real nugget for brands. It is an innovative product, high tolerance for ever more effective and sensory formulas.
Scientifically and clinically tested by renowned laboratories, Advanced
Water S-100® was developed in Japan. It surprises specialists with its effectiveness and unique mode of action. It is a paradigm shift where active water creates the necessary conditions for a healthy and dynamic environment, allowing our cells to better perform their job. As its inventor, Mr. Masahiro Okajima, points out, “Water and minerals are one of the key elements in the software of life”. His vision and understanding of
electrical charges and their interactions with living organisms are fascinating.
Visionary and rigorous, ADWATIS is the result of a team, passionate about innovation in care and health services. She surrounded herself with specialists including Pharma & Beauty Group (France) seduced by the multiple advantages and the extraordinary properties of active water, a reality that sticks to the DNA of P&B Group: to act and not to follow.
Several brands already trust Advanced Water S-100® through brand new finished products marketed internationally. The young story of ADWATIS is already underway.
OPHELIA OZZUANY
Ophélie Ouazzany is the founder of OO Conseil, a consulting firm specialising in the innovation and design of nutricosmetics and Nutrition-Health products. OO Conseil supports players in the sector, at each development phase, in the search for suitable solutions, through solid scientific and regulatory expertise, as well as nearly 15 years of experience in this market.
OO Conseil: it is tailor-made support, as close as possible to each need, with the aim of facilitating the marketing of innovative and ambitious products.
OO Conseil: it is tailor-made support, as close as possible to each need, with the aim of facilitating the marketing of innovative and ambitious products.
AUDREY LE BOHEC
Pharmacist – Quality Manager, HELIOSCIENCE
Truly curious and scientific at heart, Audrey has an insatiable need to understand the world. She likes to discover, dissect, analyze, structure, organize, imagine and design.
She therefore naturally turned to studying pharmacy in the Industry sector, which provides multidisciplinary skills to develop scientific concepts to make concrete industrial applications. Having a particular appetite for skin physiology and cosmetology, she completed her studies with a master's degree specializing in dermo-cosmetology.
Since 2019, she has flourished on a daily basis in the Helioscience laboratory, an expert in photoprotection products, where she has the opportunity to hold a position that includes several hats: regulation, quality, research and development. She is entrusted with the implementation of methods to assess the impact of sunscreen formulas, and more generally cosmetic formulas, on the aquatic environment. Convinced that we are only a tiny part of a great "whole" and that we must respect our environment, she expressly accepts this mission.
Its objective: to contribute to the development of the cosmetic products of tomorrow, always more innovative, efficient, respectful of our skin and our beautiful planet!
Truly curious and scientific at heart, Audrey has an insatiable need to understand the world. She likes to discover, dissect, analyze, structure, organize, imagine and design.
She therefore naturally turned to studying pharmacy in the Industry sector, which provides multidisciplinary skills to develop scientific concepts to make concrete industrial applications. Having a particular appetite for skin physiology and cosmetology, she completed her studies with a master's degree specializing in dermo-cosmetology.
Since 2019, she has flourished on a daily basis in the Helioscience laboratory, an expert in photoprotection products, where she has the opportunity to hold a position that includes several hats: regulation, quality, research and development. She is entrusted with the implementation of methods to assess the impact of sunscreen formulas, and more generally cosmetic formulas, on the aquatic environment. Convinced that we are only a tiny part of a great "whole" and that we must respect our environment, she expressly accepts this mission.
Its objective: to contribute to the development of the cosmetic products of tomorrow, always more innovative, efficient, respectful of our skin and our beautiful planet!
SPONSERS
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"The history of well-being does not date from today. The ancient Egyptians used many cosmetic products, both for medicinal, therapeutic and aesthetic reasons, but also for the well-being of the body, it was necessary to maintain, preserve and care for one's body in order to reach the house of eternity. A principle that continues and is modernized thanks to nature & science."
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